Ronn J. Smith

• BS, Montana State University at Billings, Business Administration, 5/1999
• MS, Montana State University at Billings, Information Processing and Communication, 5/2000
• Ph.D., Washington State University, Marketing, 5/2004

• Markets and Consumers
• Marketing Theory Ph.D. Seminar

• Consumer Psychology
• Consumer Behavior

Ronn’s research interests broadly lie in the areas of consumer behavior and consumer psychology. Specifically, some of his research interests include studying the use of prediction requests (self-prophecy influence technique) in social marketing contexts and the impact of implicit associations on consumer behavior. His scholarly activity has been published in the Journal of Marketing, Journal of Applied Social Psychology, and Journal of Business Logistics. He has presented his research at academic meetings including the Association for Consumer Research and Marketing & Public Policy conferences. He is a member of the American Marketing Association, Association for Consumer Research and Society for Consumer Psychology. Before pursuing a career in academia, he co-owned and managed a retail venture.