Research Papers
Title: Case Study: The World-In-Motion Wind Turbine Company, 2008
Reference #: SCMR-WP027-0208
Date: 2/1/2008
Authors: Terry Tremwel - University of Arkansas
Dan Lynch - Michigan State University
Jim Crowell - University of Arkansas
Abstract: The U.S. wind turbine manufacturing industry is experiencing explosive growth in demand for its industrial-scale product, with 45% growth in 2007 on the base of installations from 2006. The World-In-Motion Wind Turbine Company WIM-a fictitious company is faced with many SCM challenges, like high transportation charges and difficult supplier relationships. WIM finds itself in a situation offering more orders than they can get parts for, with suppliers demanding ever-increasing prices. How does a start-up in this industry handle suppliers and transportation in the short run, while considering all options for long-run global supply of critical components?
 
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